In This Edition ...

Dear Subscriber

It is hard to believe that it has been nearly 6 months since our last newsletter !

We hope that you find the topics covered in this edition useful.

Your comments are always welcome. Feel free to suggest topic areas that you wish us to cover in the newsletter.

Email Exclusive Offer

15% discount on all Christmas related email campaigns booked in November.

Conditions: Offer is available to existing and new clients but ONLY for December campaigns booked in November. Discount applies to total final invoice amount for December campaign - including content and delivery charges. When booking please quote your unique special offer number
web1298

A recent Jupiter Media Metrix study provided some interesting statistics:

• 28% of US companies nominated opt-in email as the main tool that they planned to use next year to market their products online
  
  
• 15% nominated instant messaging
  
  
• Only 9% nominated banner advertising
  
  
• Unsolicited email (spam) was a distant last at 3%

Clearly, email is becoming the online marketing tool of choice (with instant messaging the one to keep an eye on).

The reason for this is simple: permission-based email marketing works. Opt-in email campaigns leverage what is an existing cornerstone of business - relationships between stakeholders.

Opt-in email campaigns help to deepen existing relationships and keep the relationship "warm". The result being a positive impact on a company's bottom line.

Until next time ...

General Manager
melon media services -
making email work for you

new privacy laws

Important amendments to the Privacy Act 1988 come into effect on 21 December 2001.

In essence, this new law will require that organisations with an annual turnover of more than $3 million must notify their customers and stakeholders of what personal information about them they hold and how that information is used.

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growing your email newsletter recipient list

A common challenge faced by our customers is how to grow their email recipient list in a legitimate way so that they can broaden the reach of their message.

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email mistakes

As general manager of an email newsletter company I try to subscribe to every single newsletter that I come across. Part of my role is to see what is happening in the industry and keep abreast of all the trends.

I also come across all of the mistakes that are made and learn from other organisations' mistakes by constantly reviewing our quality control process.

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email vs e-mail ?

Noticed how a few years ago the common usage was e-mail, and now it is email ?

A retired professor has given his analysis on the gradual but noticeable transition.

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